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Literacy

AI Literacy

Understand what AI can and can't do for marketing. Learn prompting, tool selection, repeatable workflows, and how to evaluate output quality.

For marketing executives and teams who want to use AI with confidence, not guesswork.

What You'll Learn

01

AI fundamentals for marketers

02

Prompting with clear context and constraints

03

Choosing tools for the work, not the hype

04

Evaluating accuracy, quality and brand fit

05

AI-assisted research with source verification

06

Building repeatable, human-reviewed workflows

Related Friday Topics

Literacy

Prompting for Brand Voice Consistency

Turn brand standards into repeatable prompts.

10 AM MT

Related Replays

Replays are on the way

Friday class recordings will appear here when published.